3M, Abracon, Alps Electric, Amphenol, API Delevan, ARCOL, Avago Technologies, AVX, Belden Wire & Cable, BI Technologies, Bomar Interconnect, Bourns, C&K Components, Caddock, Clarostat, Coilcraft, CONECCTS, E-Switch, E-T-A, EBM-Papst, ECS Electronics, Electro Switch, Electronic Concepts, Emerson Network Power, Epcos, FCI Connect, HARTING, Hirose USA, Honeywell, Hotwatt, ITT, KEMET, Keystone Electronics, KOA Speer, Lapp USA, Littelfuse, Maxwell Technologies, Mill-Max, Molex, Murata North America, NIC Components, Nichicon America, NKK Switches, Ohmite, OMEGA, OMRON, Panasonic, Pepperl+Fuchs, Pericom, Phoenix Contact, Pulse Electronics, SAB North America, Samtec, Spectrum Control, Taiyo Yuden, TDK America, TE Connectivity, Tech-Etch, TT Electronics, Varflex, Vishay, Voltronix USA, Wurth Electronics.

Heardable examined 64 brands for our latest online brand health benchmark report, "The Top Performing Interconnect, Passive and Electromechanical Brands in the Electronics Industry." TE Connectivity was named the most effective brand in the group, scoring higher than all listed competitors, including HARTING, ITT, and Bourns.

TE Connectivity's brand health score of 691 out of 1,000 possible points beat its nearest competitor, HARTING, by 82 points, or 11.87%, and surpassed third place ITT by 140 points, or 20.26%. The gap between TE Connectivity and lowest-ranked Hotwatt was 646 points, or 93.49%.

So how did TE Connectivity rise to the position of category leader? Three areas of competence caught our attention: 1) search engine optimization, 2) social media participation, and 3) mobile smartphone optimization.

 

 

Read the full report to review the performance of the remaining 54 brands.

 

Single brand reports, custom benchmark reports of any combination of brands, and site licenses are also available. Please call for a quote. 1-888-520-0034, Email: marketing@heardable.com.