Brands Featured in this Report
Fluke, Keithley Instruments, Tektronix, Dow-Key, JDS Uniphase, Agilent Technologies, Le Croy, Anritsu, Averna, EXFO, Amprobe, Yokogawa, Rohde & Schwarz, Data Translation, Aeroflex, Measurement Computing, TDK-Lambda, IET Labs, Extech Instruments, B&K Precision, EADS North America, Global Specialties, Teradyne, Pomona Electronics, AR RF/Microwave, Interconnect Devices, Kikusui America, Silvertronic, Stanford Research Systems, Advantest.
Heardable examined 30 brands for our latest online brand health benchmark report, "The Top Performing TEST Brands in the Electronics Industry." Fluke was named the most effective brand in the group, scoring higher than all listed competitors, including Keithley Instruments, Tektronix, and Dow-Key.
Fluke's brand health score of 565 out of 1,000 possible points beat its nearest competitor, Keithley Instruments, by 80 points, or 14.16%, and surpassed third place Tektronix by 101 points, or 17.88%. The gap between Fluke and lowest-ranked Advantest was 469 points, or 83.01%.
So how did Fluke rise to the position of category leader? Three areas of competence caught our attention: 1) mobile smartphone website optimization, 2) social media participation, and 3) search optimization.
The Top 10 Design Software Brands (ranked by Heardable)
2. Keithley Instruments
5. JDS Uniphase
6. Agilent Technologies
7. Le Croy
Read the full report to review the performance of the remaining 20 brands.
Table of Contents
Social Media Assessment
Content Sharing Assessment
Website Usability Assessment
30 TEST Brands: A Closer Look
Report length: 309 pages
"In the traditional, offline world of electronic test tools and software, Fluke ranks #1 or #2 in every market they compete in, having earned a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality, said Jon Samsel, co-founder of Heardable. "In the digital world, Fluke again shows its propensity for leadership by ranking #1 in online effectiveness out of 30 TEST brands profiled in this report. Hats off to the Fluke technology and marketing teams for a job well done."
UBM Electronics & Heardable
Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California.
"As marketers seek to understand their true position in the global
electronics marketplace, our alliance with Heardable will allow us to
truly help our customers in terms of accessing this real time critical
information and to help optimize and improve their online brand
presence. Our goal is to help the global electronics community bring new
products to market and accelerate technology sales," said Paul Miller, UBM Advanced Technology Group.
"Additionally, by adding this tool to our portfolio we continue to act
on our business' strategic growth plan of reach, services and commerce
by offering research services to customers and, via the UBM DeusM unit,
real solutions for customers wanting to invest in building strong
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