The Top Auto Brands In America

Stats 

Published: June 3, 2012
Length: 129 pages, 50+ charts
Author: Jon Samsel, editor & co-founder
Format: PDF instant download (no hard copy)


Brands Featured in this Report 
Buick, Chevrolet, Dodge, Ford, GMC, Jaguar USA, Mercedes-Benz USA, Scion, Toyota and VW USA.

Overview

Heardable examined the US operations & digital assets of 45 auto brands for our latest online brand health benchmark report. The top 10 brands are featured in this report. Ford was named the most effective brand, scoring higher than all listed competitors, including Dodge, Mercedes-Benz USA, and VW USA.

Ford's brand health score of 763 out of 1,000 possible points beat its nearest competitor, Dodge, by 66 points, or 8.65%, and surpassed third place Mercedes-Benz USA by 72 points, or 9.44%. The gap between Ford and lowest-ranked Toyota was 124 points, or 16.25%.

So how did Ford rise to the position of category leader? 
 
Three areas of competence caught our attention: 1) sharing and syndicating content, 2) social media participation, and 3) search optimization.

Ford has succeeded where other auto manufacturers have failed and made social media a core component of its marketing strategy. For example, Ford Social is its online community that uses badges, crowdsourcing and other engagement methods to forge closer bonds with its customers.

Top 5 of 10 US Automotive Brands Online, Ranked by Heardable Score (1000 points possible)

1. Ford - 763
2. Dodge - 697
3. Mercedes-Benz USA - 691
4. VW USA - 686
5. Chevrolet - 663

Read the report to see how all the brands scored, plus charts and expert insights.

Table of Contents

Introduction
Methodology
Executive Summary
Social Media Assessment
Content Sharing Assessment
Measurement Assessment
Website Usability Assessment
Search Assessment
Top 10 Brands: A Closer Look
About Heardable

Report length: 129 pages

Analyst Quote

"Ford has been a smart online marketer for many years now and their effort has been rewarded with a number one ranking in our latest benchmark report," said Jon Samsel, co-founder of Heardable, Inc. "We expect Ford to continue to put the customer first and innovate around the user experience, making Ford the brand to watch throughout 2012."

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It's important to us that you, our customers and partners, understand the strategy behind Heardable's benchmark reports. Heardable is a technology company at its core, so our goal is to provide other companies -- brands, agencies, research firms, consultancies and other 3rd party vendors -- with the richest, most accessible, and contextually relevant data the web has to offer. While most research reports require a ton of heavy lifting, our reports are 95% auto-generated and 5% hand-curated, based on the enhanced functionality we've developed through our proprietary data engine. Additionally, they can be customized to include any branding, primary or secondary data, or analyst-driven insights that are desired. At the end of the day, we want companies to use our platform to leverage their own strengths in enabling better business and marketing decisions. We pride ourselves on this distinction, and are open to collaboration with anyone seeking to offer the best product for their own companies or their own clients. Happy publishing!



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