Published: June 3, 2012
Length: 129 pages, 50+ charts
Author: Jon Samsel, editor & co-founder
Format: PDF instant download (no hard copy)
Brands Featured in this Report
Buick, Chevrolet, Dodge, Ford, GMC, Jaguar USA, Mercedes-Benz USA, Scion, Toyota and VW USA.
Heardable examined the US operations & digital assets of 45 auto brands for our latest online brand health benchmark report. The top 10 brands are featured in this report. Ford was named the most effective brand, scoring higher than all listed competitors, including Dodge, Mercedes-Benz USA, and VW USA.
Ford's brand health score of 763 out of 1,000 possible points beat its nearest competitor, Dodge, by 66 points, or 8.65%, and surpassed third place Mercedes-Benz USA by 72 points, or 9.44%. The gap between Ford and lowest-ranked Toyota was 124 points, or 16.25%.
So how did Ford rise to the position of category leader?
Three areas of competence caught our attention: 1) sharing and syndicating content, 2) social media participation, and 3) search optimization.
Ford has succeeded where other auto manufacturers have failed and made social media a core component of its marketing strategy. For example, Ford Social is its online community that uses badges, crowdsourcing and other engagement methods to forge closer bonds with its customers.
Top 5 of 10 US Automotive Brands Online, Ranked by Heardable Score (1000 points possible)
1. Ford - 763
2. Dodge - 697
3. Mercedes-Benz USA - 691
4. VW USA - 686
5. Chevrolet - 663
Read the report to see how all the brands scored, plus charts and expert insights.
Table of Contents
Social Media Assessment
Content Sharing Assessment
Website Usability Assessment
Top 10 Brands: A Closer Look
Report length: 129 pages
"Ford has been a smart online marketer for many years now and their
effort has been rewarded with a number one ranking in our latest
benchmark report," said Jon Samsel, co-founder of Heardable,
Inc. "We expect Ford to continue to put the customer first and innovate
around the user experience, making Ford the brand to watch throughout
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