The Top 15 Online Store Brands for Pet Supplies

Stats 

Published: April 2, 2012
Length: 175 pages, 100+ charts
Author: Jon Samsel, editor & co-founder
Format: PDF


Brands Featured in this Report 
Dog.com, Wag.com, Mr Chewy, PetSupplies.com, Petsmart, Petco, PetFoodDirect, Jeffers Pet, Pet Food Express, PetCareRx.com, PetStore.com, Drs. Foster And Smith, KV Supply, PetFlow, UPCO.

Overview

Heardable examined 15 brands for our latest online brand health benchmark report, "The Top 15 Online Store Brands for Pet Supplies." PetSmart was named the most effective brand in the group, scoring higher than all listed competitors, including Petco, PetFoodDirect, and Jeffers Pet.

PetSmart's brand health score of 725 out of 1,000 possible points beat its nearest competitor, Petco, by 14 points, or 1.93%, and surpassed third place PetFoodDirect by 111 points, or 15.31%. The gap between PetSmart and lowest-ranked UPCO was 349 points, or 48.14%.

In the context of global leadership, similarly-categorized industry players, and local businesses, PetSmart also scored highly, ranking in the top 1% of all brands analyzed by Heardable, worldwide.

So how did Petsmart rise to the position of category leader? Three areas of competence caught our attention: 1) publishing and syndicating content, 2) social media participation, and 3) search optimization.

Snapshot: 5 of the 15 Online Store Brands for Pet Supplies, Ranked by Heardable Score (1,000 pts possible)

1. Petsmart - 725
2. Petco - 711
3. PetFoodDirect - 614
4. Jeffers Pet - 607
5. Pet Food Express - 574

Read the report to see how the following brands ranked: Dog.com, UPCO, Wag.com, Mr Chewy, PetSupplies.com, PetCareRx.com, PetStore.com, Drs. Foster And Smith, KV Supply, and PetFlow.

Table of Contents

Introduction
Methodology
Executive Summary
Social Media Assessment
Content Sharing Assessment
Measurement Assessment
Website Usability Assessment
Search Assessment
Top 15 Brands: A Closer Look
About Heardable

Report length: 175 pages

Analyst Quote

"PetSmart is doing a great job balancing its business interests with brand outreach," said John Sharp, co-founder of Heardable, Inc. "It's been able to differentiate itself in this highly competitive business sector by offering a wide variety of content and an Internet shopping experience second to none to meet the demands of its fan base. That effort is being rewarded with positive word-of-mouth, customer loyalty, and strong sales."

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It's important to us that you, our customers and partners, understand the strategy behind Heardable's benchmark reports. Heardable is a technology company at its core, so our goal is to provide other companies -- brands, agencies, research firms, consultancies and other 3rd party vendors -- with the richest, most accessible, and contextually relevant data the web has to offer. While most research reports require a ton of heavy lifting, our reports are 95% auto-generated and 5% hand-curated, based on the enhanced functionality we've developed through our proprietary data engine. Additionally, they can be customized to include any branding, primary or secondary data, or analyst-driven insights that are desired. At the end of the day, we want companies to use our platform to leverage their own strengths in enabling better business and marketing decisions. We pride ourselves on this distinction, and are open to collaboration with anyone seeking to offer the best product for their own companies or their own clients. Happy publishing!



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