Published: August 20, 2012
Length: 129 pages, 50+ charts
Author: Jon Samsel, editor & co-founder
Brands Featured in this Report
Frosted Pink, Gigi's Cupcakes Dallas, J.Rae's, Red Jett Sweets, Society Bakery, Sprinkles Cupcakes Dallas, SugarBox, Sugar Queen Cupcakes, The Cupcake Cottage, Trailercakes.
This report benchmarks the online performance of 10 of the top cupcake bakery brands located in the Dallas metroplex. Gigi's Cupcakes Dallas earned the top spot in a field of strong competitors.
Gigi's Cupcakes Dallas's brand health score of 488 out of 1,000 possible points beat its nearest competitor, SugarBox, by 5 points, or 1.02%, and surpassed third place Frosted Pink by 57 points, or 11.68%. The gap between Gigi's Cupcakes Dallas and lowest-ranked J.Rae's was 390 points, or 79.92%.
So how did Gigi's Cupcakes Dallas rise to the position of category leader? Three areas of competence caught our attention:
1) social media participation
2) mobile smartphone optimization
3) measurability & website conversions
In addition to gigiscupcakesusa.com, Gigi's Cupcakes Dallas maintains a unique social media presence separate and apart from the company's national social network -- a neat move by Gigi's Cupcakes because this approach has allowed them to extend their brand into specific geographic areas like Dallas, allowing for local control over content publishing, daily deals and fan base interaction.
The Top 5 Cupcake Brands in the Dallas Metroplex, Ranked by Heardable Score
1. Gigi's Cupcakes Dallas
3. Frosted Pink
4. Sugar Queen Cupcakes
5. Sprinkles Cupcakes Dallas
Read the report to see how all the brands scored, plus review charts, graphs, analysis and more.
Table of Contents
Social Media Assessment
Content Sharing Assessment
Website Usability Assessment
Top 10 Brands: A Closer Look
Report length: 129 pages
"The Gigi’s Cupcakes brand is a fascinating success story," said Jon Samsel, co-founder of Heardable. "In three years they've built up a franchise of 50+ Gigi’s Cupcakes locations in 18 states. They did this by serving up a tasty product, producing videos to promote cupcake sales to wedding planners, launching a Cupcakes Loyalty Club, as well as executing an intelligent online strategy that empowers local owner-operators to maintain intimate relationships with its customers. Well done, Gigi's!"
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