The Top 15 Online Store Brands for Pet Supplies


Published: April 2, 2012
Length: 175 pages, 100+ charts
Author: Jon Samsel, editor & co-founder
Format: PDF

Brands Featured in this Report,, Mr Chewy,, Petsmart, Petco, PetFoodDirect, Jeffers Pet, Pet Food Express,,, Drs. Foster And Smith, KV Supply, PetFlow, UPCO.


Heardable examined 15 brands for our latest online brand health benchmark report, "The Top 15 Online Store Brands for Pet Supplies." PetSmart was named the most effective brand in the group, scoring higher than all listed competitors, including Petco, PetFoodDirect, and Jeffers Pet.

PetSmart's brand health score of 725 out of 1,000 possible points beat its nearest competitor, Petco, by 14 points, or 1.93%, and surpassed third place PetFoodDirect by 111 points, or 15.31%. The gap between PetSmart and lowest-ranked UPCO was 349 points, or 48.14%.

In the context of global leadership, similarly-categorized industry players, and local businesses, PetSmart also scored highly, ranking in the top 1% of all brands analyzed by Heardable, worldwide.

So how did Petsmart rise to the position of category leader? Three areas of competence caught our attention: 1) publishing and syndicating content, 2) social media participation, and 3) search optimization.

Snapshot: 5 of the 15 Online Store Brands for Pet Supplies, Ranked by Heardable Score (1,000 pts possible)

1. Petsmart - 725
2. Petco - 711
3. PetFoodDirect - 614
4. Jeffers Pet - 607
5. Pet Food Express - 574

Read the report to see how the following brands ranked:, UPCO,, Mr Chewy,,,, Drs. Foster And Smith, KV Supply, and PetFlow.

Table of Contents

Executive Summary
Social Media Assessment
Content Sharing Assessment
Measurement Assessment
Website Usability Assessment
Search Assessment
Top 15 Brands: A Closer Look
About Heardable

Report length: 175 pages

Analyst Quote

"PetSmart is doing a great job balancing its business interests with brand outreach," said John Sharp, co-founder of Heardable, Inc. "It's been able to differentiate itself in this highly competitive business sector by offering a wide variety of content and an Internet shopping experience second to none to meet the demands of its fan base. That effort is being rewarded with positive word-of-mouth, customer loyalty, and strong sales."

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