The Top Performing Interconnect, Passive and Electromechanical Brands in the Electronics Industry


Published: April 7, 2012
Sponsor: UBM Electronics
Author: Jon Samsel, editor & co-founder
Length: 624 pages, 100+ charts
Format: PDF

Brands Featured in this Report 
3M, Abracon, Alps Electric, Amphenol, API Delevan, ARCOL, Avago Technologies, AVX, Belden Wire & Cable, BI Technologies, Bomar Interconnect, Bourns, C&K Components, Caddock, Clarostat, Coilcraft, CONECCTS, E-Switch, E-T-A, EBM-Papst, ECS Electronics, Electro Switch, Electronic Concepts, Emerson Network Power, Epcos, FCI Connect, HARTING, Hirose USA, Honeywell, Hotwatt, ITT, KEMET, Keystone Electronics, KOA Speer, Lapp USA, Littelfuse, Maxwell Technologies, Mill-Max, Molex, Murata North America, NIC Components, Nichicon America, NKK Switches, Ohmite, OMEGA, OMRON, Panasonic, Pepperl+Fuchs, Pericom, Phoenix Contact, Pulse Electronics, SAB North America, Samtec, Spectrum Control, Taiyo Yuden, TDK America, TE Connectivity, Tech-Etch, TT Electronics, Varflex, Vishay, Voltronix USA, Wurth Electronics.


Heardable examined 64 brands for our latest online brand health benchmark report, "The Top Performing Interconnect, Passive and Electromechanical Brands in the Electronics Industry." TE Connectivity was named the most effective brand in the group, scoring higher than all listed competitors, including HARTING, ITT, and Bourns.

TE Connectivity's brand health score of 691 out of 1,000 possible points beat its nearest competitor, HARTING, by 82 points, or 11.87%, and surpassed third place ITT by 140 points, or 20.26%. The gap between TE Connectivity and lowest-ranked Hotwatt was 646 points, or 93.49%.

So how did TE Connectivity rise to the position of category leader? Three areas of competence caught our attention: 1) search engine optimization, 2) social media participation, and 3) mobile smartphone optimization.
The Top 10 IP&E Brands (ranked by Heardable)

1. TE Connectivity
3. ITT
4. Bourns
5. Phoenix Contact
6. Molex
7. Honeywell
8. Panasonic
10. 3M
Read the full report to review the performance of the remaining 54 brands.

Table of Contents

Executive Summary
Social Media Assessment
Content Sharing Assessment
Measurement Assessment
Website Usability Assessment
Search Assessment
64 IP&E Brands: A Closer Look
About Heardable

Report length: 624 pages

Analyst Quote

"TE Connectivity is the most effective IP&E organization doing business online today," said Jon Samsel, co-founder of Heardable. "Their dedication to the web as a business channel is apparent in everything they do. From social media and website functionality to mobile marketing and the user experience. Hat's off to the management team at TE Connectivity for a job well done." 

UBM Electronics & Heardable

Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. 
"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, UBM Advanced Technology Group. "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands." 
Single brand reports, custom benchmark reports of any combination of brands, and site licenses are also available. Please call for a quote. 1-888-520-0034, Email:

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