The Top Performing TEST Brands in the Electronics Industry


Published: April 7, 2012
Sponsor: UBM Electronics
Author: Jon Samsel, editor & co-founder
Length: 309 pages, 100+ charts
Format: PDF

Brands Featured in this Report 
Fluke, Keithley Instruments, Tektronix, Dow-Key, JDS Uniphase, Agilent Technologies, Le Croy, Anritsu, Averna, EXFO, Amprobe, Yokogawa, Rohde & Schwarz, Data Translation, Aeroflex, Measurement Computing, TDK-Lambda, IET Labs, Extech Instruments, B&K Precision, EADS North America, Global Specialties, Teradyne, Pomona Electronics, AR RF/Microwave, Interconnect Devices, Kikusui America, Silvertronic, Stanford Research Systems, Advantest.


Heardable examined 30 brands for our latest online brand health benchmark report, "The Top Performing TEST Brands in the Electronics Industry." Fluke was named the most effective brand in the group, scoring higher than all listed competitors, including Keithley Instruments, Tektronix, and Dow-Key.

Fluke's brand health score of 565 out of 1,000 possible points beat its nearest competitor, Keithley Instruments, by 80 points, or 14.16%, and surpassed third place Tektronix by 101 points, or 17.88%. The gap between Fluke and lowest-ranked Advantest was 469 points, or 83.01%.

So how did Fluke rise to the position of category leader? Three areas of competence caught our attention: 1) mobile smartphone website optimization, 2) social media participation, and 3) search optimization.
The Top 10 Design Software Brands (ranked by Heardable)

1. Fluke
2. Keithley Instruments
3. Tektronix
4. Dow-Key
5. JDS Uniphase
6. Agilent Technologies
7. Le Croy
8. Anritsu
9. Averna
10. EXFO 
Read the full report to review the performance of the remaining 20 brands.

Table of Contents

Executive Summary
Social Media Assessment
Content Sharing Assessment
Measurement Assessment
Website Usability Assessment
Search Assessment
30 TEST Brands: A Closer Look
About Heardable

Report length: 309 pages

Analyst Quote

"In the traditional, offline world of electronic test tools and software, Fluke ranks #1 or #2 in every market they compete in, having earned a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality, said Jon Samsel, co-founder of Heardable. "In the digital world, Fluke again shows its propensity for leadership by ranking #1 in online effectiveness out of 30 TEST brands profiled in this report. Hats off to the Fluke technology and marketing teams for a job well done." 

UBM Electronics & Heardable

Heardable is the standard for measuring online brand performance. Heardable answers the question, "What would you like to know about your brand today?" Heardable customers leverage contextual analytics and trend data to make smarter, faster business decisions. 15 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. 
"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, UBM Advanced Technology Group. "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands." 

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