Published: June 27, 2012
Length: 129 pages, 50+ charts
Author: Jon Samsel, editor & co-founder
Brands Featured in this Report
Delta, United Airlines, American Airlines, US Airways, Southwest, JetBlue, WestJet, Hawaiian Airlines, Air Canada, Aeromexico.
This report benchmarks the online performance of the top 10 airlines in North America. Delta earned the top spot in a field of strong competitors.
According to the research, scored higher than all listed competitors, including United Airlines, American Airlines, and US Airways.
Delta's brand health score of 739 out of 1,000 possible points beat its nearest competitor, United Airlines, by 17 points, or 2.30%, and surpassed third place American Airlines by 66 points, or 8.93%. The gap between Delta and lowest-ranked Aeromexico was 195 points, or 26.39%.
In the context of global leadership, similarly-categorized industry players, and local businesses, Delta also scored highly, ranking in the top 1% of all brands analyzed by Heardable, worldwide.
So how did Delta rise to the position of category leader?
Three areas of competence caught our attention:
1) sharing and syndicating content
2) social media participation
3) search optimization
In addition to delta.com, Delta maintains a strong social media presence on sites such as Facebook, Twitter and YouTube. It also publishes a blog, offers a version of its site that's optimized for mobile smartphone browzing, and publishes a text-only version of its website.
Top 10 Airlines in North America, Ranked by Heardable Score (1000 points possible)
1. Delta - 739
2. United Airlines - 722
3. American Airlines - 673
4. US Airways - 666
5. Southwest - 657
6. JetBlue - 639
7. WestJet - 629
8. Hawaiian Airlines - 580
9. Air Canada - 555
10. Aeromexico - 544
Read the report to see how all the brands scored, in detail, plus review charts, graphs and more.
Table of Contents
Social Media Assessment
Content Sharing Assessment
Website Usability Assessment
Top 10 Brands: A Closer Look
Report length: 129 pages
"Delta has accomplished what few brands have been able to do in the digital era," said Jon Samsel, co-founder of Heardable, Inc. "Not only have they finished #1 in two consecutive Heardable research reports profiling the effectiveness of the airline industry, but they've manage to make their brand synonymous with a quality online experience -- which in an of itself requires a spirit of listening and a knack for delivering. Hats off to Delta's management and marketing teams for leading the pack yet again."
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